Milk Makeup - Jelly Tint

Milk Makeup’s Cooling Water Jelly Tint campaign was designed to capture the product’s playful, jelly-like texture and vibrant color payoff. Inspired by sensorial beauty trends, we leaned into dynamic, close-up visuals and ASMR-inspired storytelling to bring the formula to life. I introduced ASMR-inspired sound design and macro videography as signature elements of the campaign, emphasizing the jelly’s juicy bounce and cooling payoff. The campaign tapped into the fun, experimental spirit of Milk Makeup while creating content that felt fresh, scroll-stopping, and highly shareable across platforms.