EADEM

For EADEM’s Mami Wata launch, I created a series of social videos designed to introduce the product with intention and care. Inspired by EADEM’s mission to celebrate skin of color and redefine beauty rituals, I crafted visuals that balanced intimacy with vibrancy - highlighting the product’s texture, ritualistic application, and cultural resonance. The campaign leaned into EADEM’s warm, thoughtful storytelling style while ensuring each asset was optimized for social-first impact.